![]() For instance, Drake is a paid ambassador for Apple Music, but his mega-hit album Views didn’t stay an Apple Music exclusive for long - the album landed on Spotify within a few weeks of its debut. In a streaming market that sometimes turns to exclusive releases from top artists to capture more users, Spotify employs its status as the industry leader to force the hands of artists and labels alike to release their music on the service. Apart from kicking the annoying ads, paying up allows you some real advantages, including being able to choose songs on demand via mobile devices - an important feature for most users that the ad-based service doesn’t offer. One of the earliest pioneers of on-demand streaming, the Swedish streamer has long enticed newcomers with a free, ad-based desktop platform, and as streaming has begun to take hold of the industry, many of those users have eventually become paid subscribers. That’s true for a number of reasons, including the service’s extremely user-friendly interface on desktop, iOS, and Android, seamless experiences on gaming consoles and inside the latest cars, countless third-party hardware and software integrations - such as Amazon’s Alexa and Google Cast - and a diverse array of well-curated playlists and music-discovery tools. With millions more paying subscribers than the closest competition, Spotify is - by a wide margin - the most popular on-demand streaming service on the market. How much it will cost: Free with ads, $10 per month ad-free for single users, $13 ad-free for dual memberships, $15 ad-free for families (up to six users), and $5 ad-free for students Who it’s for: Streaming newcomers, new musical explorers, podcast junkies, and just about everyone else. Why you should subscribe: It’s the best music discovery platform you’ll find, it has a huge catalog, and it can be tested for free indefinitely. Spotify The best Future Publishing / Getty Images
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